Follow the journey as PetFlow evolves from idea to MVP and beyond. We are sharing progress openly while working alongside real pet care businesses to solve genuine industry challenges.
PetFlow is currently being shaped, designed and developed with care, clarity and real-world workflows in mind.
PetFlow is being built with the support of real pet care businesses and specialist development partners, ensuring the product is grounded in practical needs rather than assumptions.
View Founding Partner ProgrammeThe journey is being taken step by step, with every stage focused on learning, testing and improving.
Market validation, early conversations and confirmation that the pet care industry needs a calmer, more connected way to manage operations.
User journeys defined, MVP design work progressing and the Founding Partner programme opening for early businesses.
Continued design, development and preparation for pilot onboarding with carefully selected Founding Partners.
Pilot businesses begin using PetFlow in real-world pet care operations, helping refine the platform before wider release.
Public launch planning, wider industry engagement and preparation for broader adoption across pet care businesses.
This page will grow over time as PetFlow moves through design, development, testing and pilot use.
We will share selected updates as the user experience, workflows and visual design continue to develop.
Founding Partner feedback will help shape priorities and ensure the product is grounded in real operational needs.
Building in public means sharing what we discover, what changes and what improves as PetFlow matures.
As the MVP progresses, this section will include screenshots, milestones and updates from the build journey.
PetFlow is being designed and developed in partnership with ASPER BROTHERS, combining real-world product thinking with specialist design and engineering expertise.
Clear user journeys and thoughtful interface design are helping shape PetFlow around real business workflows.
The MVP is being built with a focus on reliability, scalability and practical usability from day one.
Real pet care businesses will help validate the product as it moves from design into pilot use.
PetFlow is being built one step at a time — with purpose, transparency and the help of businesses who care deeply about pets.
Become A Founding Partner